Technology Strategy
Turn business objectives into a pragmatic technology strategy, investment plan and roadmap.

Conifers Technology Consulting
From strategy and technical leadership to AI, software delivery and transformation. technology should move the business forward.
Senior technology experience,
applied where it matters.
01 / What we do
Conifers works with leadership teams where technology has become a constraint, an opportunity, or simply something the business needs to get right.
Turn business objectives into a pragmatic technology strategy, investment plan and roadmap.
Experienced technical leadership without immediately hiring a permanent executive. Direction, challenge and momentum at leadership and board level.
Identify practical opportunities for modern AI and automation inside real processes, systems and products. Useful implementation, not AI theatre.
Modernise existing products, build new software and improve the way technology is delivered.
Independent, commercially focused technical due diligence for investors, buyers and businesses preparing for investment or exit.
02 / Selected work
Strategy, transformation and delivery - with outcomes that hold up beyond the boardroom.
Business-wide technology transformation
Following the acquisition of IR35.io in 2020, Conifers led major technology transformation across the group, including replatforming its insurance technology while the IR35 product grew to more than £4m in annual revenue. The relationship continues through strategic technology advisory work.
Cloud migration & platform modernisation
A product with more than twenty years of history needed a modern foundation. The engagement has included migration to AWS, re-architecting the platform, improving delivery processes and preparing the technology organisation for future growth.
Product stabilisation & platform rebuild
Conifers joined a struggling product and a very small engineering team at a critical point. The technology function was stabilised, delivery direction reset and a ground-up platform rebuild commenced.
Investment-grade technology assessment
Extensive technical due diligence and advisory work for private equity investors and portfolio companies, translating technical reality into clear commercial decisions. This has included deals involving organisations such as Bridgepoint, BlackRock, Carlyle and EQT.
03 / About Conifers
Conifers is a technology consultancy for businesses facing consequential decisions: what to build, what to change, where to invest and how to deliver.
Engagements span strategy, transformation, software and platform modernisation, AI and automation, and investment due diligence. The work can start at board level and continue into delivery when that is what the business needs.
Conifers is led by Tom Cooksey, who brings nearly 25 years of experience as a software engineer, founder, CTO, advisor and business owner. Having built and exited a technology business, every engagement comes with senior accountability and commercial perspective.
Where the work needs additional specialist depth, Conifers works with trusted partners and technical specialists - assembling the right capability around the problem rather than selling a fixed team.
The approach stays pragmatic: understand the business first, challenge where necessary, avoid technology for technology's sake, and focus investment where it creates genuine value.
04 / In their words
“Having Tom involved has already brought a real sense of stability and clear direction. I'm certainly sleeping a lot better knowing he's on board.”
“I don't think it's possible for a small business to bring in full-time someone like Tom, they don't really exist other than as founders and business owners.”
Tom combines deep technical expertise with strong commercial judgement and operates as a strategic partner to the leadership team.
05 / Start a conversation
Whether you need technical leadership, want to modernise a product, are exploring what AI could actually do for your business, or need an independent view of your technology, let's have a conversation.