Conifers / Privacy policy

Your briefing. Your information.

The information we use

Conifers Technology Consulting uses your company profile, three answers and contact details to prepare and deliver your AI Business Impact Briefing, and to understand demand for our services. Lead qualification is internal and does not change the conclusions in your briefing.

Briefing and follow-up emails

We use your email address to deliver your briefing and send occasional Conifers insights and follow-up emails. You can unsubscribe or ask us to stop marketing emails at any time by contacting us. Requesting a briefing is not recorded as an explicit marketing opt-in.

How the service works

A necessary session cookie keeps your progress for 24 hours. Your website address and business description are sent to OpenAI to identify the company. Sector and business-model information may also be sent for public research. Contact details entered to receive the briefing are not sent to OpenAI. We request that API responses are not stored; provider security and abuse-monitoring retention may still apply.

Company details, answers, contact information, consent and the generated briefing are stored in our database. Our hosting and email providers process information needed to deliver the service. The local development preview records emails in an outbox instead of sending them.

Your briefing is accessed through a private link emailed to you, which lasts seven days. Opening the link confirms access to your email address. You can share the link with colleagues; anyone holding it can read the briefing. The link does not expose your contact details or internal lead qualification.

Retention and your choices

Briefing and contact records are retained for up to 12 months unless an ongoing relationship or legal requirement justifies longer retention. Conifers handles deletion requests and retention reviews directly. Sector research is cached separately and contains no contact details.

To request access, correction or deletion, object to processing or withdraw marketing consent, email tomcooksey@hey.com. You can also complain to the UK Information Commissioner’s Office.

We record product events such as starts, completed questions, briefing views and booking-link clicks. Events contain no contact details or answers. No advertising cookies are required.

Updated 28 October 2026.