Your information.

The assessment

Conifers Technology Consulting uses the business details, answers and contact information you provide to prepare and deliver your assessment, verify access through an email link, and understand which businesses our advisory services may be relevant to. We keep an internal lead-fit classification separate from your report.

We process your information to provide the assessment you request and, on the basis of our legitimate interests, to understand demand and protect this service from abuse.

Storage and delivery

Your conversation is saved on our server and linked to this browser by a necessary, private session cookie that expires after 24 hours. We retain conversation text with your assessment when you request the report. Contact details and completed answers are stored on our server. Our hosting and email delivery providers process information needed to operate the service. If you provide a website, its address is sent to OpenAI for a search of public pages on that domain. The resulting summary and sources are saved with your conversation for you to check. Your business descriptions and conversational answers are also sent to OpenAI to extract evidence and guide follow-up questions. We request that API responses are not stored using the API store setting; provider security and abuse-monitoring retention may still apply. Contact details entered to receive the report are not sent to OpenAI. Please do not include personal or confidential customer information in your answers. A configured Resend integration sends your results link; the local preview uses a development outbox instead.

Your private results link lasts seven days. Assessment and contact records are retained for up to 12 months unless an ongoing relationship or legal requirement justifies longer retention. Conifers handles deletion requests and retention reviews directly. Keep your email link private, as anyone holding it can access the report.

Your choices

To request access, correction, deletion, restrict processing, object to our legitimate-interest processing or withdraw consent, contact tomcooksey@hey.com. You can also complain to the UK Information Commissioner’s Office.

We record basic service events, such as assessment completion and report views. These events contain no answers or contact details. No advertising cookies are required.

Updated 20 October 2026.

Visit analytics

We store a random browser identifier and record page visits, assessment steps, timestamps, referring website, campaign source, device, browser and approximate location. Analytics does not include your answers, contact details or private report-link tokens.